Why Paragraph Length Is More Important Than You Think

Have you ever seen bloggers write super short paragraphs? There’s a reason. It’s super entertaining and converts like crazy.

So, once again, you’re staring at a blank Gutenberg editor. Is it your 5th, 6th, or maybe even 30th time? You don’t know what to write or how to get started.

I’ve been there. Hundreds of times. And I know how painfully boring and demotivating it can feel.

In this blog post, I’ll dive into how you can improve your writing with shorter paragraphs and write quality blog posts quicker.

How short paragraphs improve your blog posts

No matter what it is – website, blog, email, novel – successful copy is defined by good paragraphs. Paragraphs tie text together, help people to navigate the information, and (more importantly) allow search engines to fully understand it for the rankings.

When we’re writing blog posts, we want our readers to either:

  • Learn something from our blog posts
  • Hit an affiliate link so we make money

And to do that, we need to keep our readers entertained so they’ll read through as much as the blog post before they exit our site.

Enter shorter paragraphs.

Take a look at how much of a difference it makes:

As seen above, shorter paragraphs take up quite a lot of space compared to longer, more dense paragraphs. But I’ve found shorter paragraphs to convert much better than long and bulky paragraphs.

Plus, shorter paragraphs help you get your point across.

Enough jabbing about why shorter paragraphs improve your blog posts. Let’s get into exactly how long your paragraphs should be.

What’s the best paragraph length?

When it comes to the ideal word count for SEO optimized paragraphs, the general rule of thumb is 100 to 150 words. It’ll help you get your point across while keeping your readers entertained.

According to Yoast, the most optimal paragraph length is anywhere below 150 words – which is quite long.

But I’m actually writing paragraphs that are anywhere between 40 to 60 words. I do that by cutting out words from my paragraphs that are insufficient from the point I’m trying to make.

My advice to you would be to play around with a few different lengths and find the length that suits your style of writing the best.

Try to go as short as possible while still maintaining he essence of the sentences you’re writing.

4 best practices to write better paragraphs

1. Plan out your content

If you’re struggling to cut your paragraphs down, the easiest thing to do is to start again. Look at your copy as a whole and re plan exactly what you want to say.

Start with the main topics, or takeaways that you want your audience to learn – these will create your core sentences.

From there you can decide if you need to break any of the larger paragraphs down into smaller sections.

2. Don’t overdo the keywords

When it comes to SEO, keywords are so important. However, if you place too many throughout your copy the search engines will punish you for it.

I’ve seen so many blog posts where the main keyword was used over 20 times (and the post was ~1.000 words long).

Nowadays, it’s more than enough to use your main keyword in the headline, introduction, and a few places within your posts.

3. Cut out any important paragraphs

Each paragraph should start with a core sentence, that clearly outlines the topic of the paragraph.

Your audience should be able to read only the first sentences of each paragraph, and still clearly understand the whole webpage.

Any ‘fillers’ should be avoided. Keep it too the point. Nothing more.

4. Be bold and dare to stand out

Last but not least, dare to stand out.

We’re bloggers. We don’t write scientific papers that need to be formatted in a specific way.

Loosen up and find your own way of writing. That’s what’s so wonderful about being a blogger. You can express yourself exactly as you’d like to. It’s your blog!

Key takeaways

When writing a blog post, try to keep your paragraphs shorter than 100 words. Aim for anywhere between 40 and 60 words if possible.

It’ll not only make your blog post more entertaining but also help you write more convincing sentences (and they convert better!).

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