5 Best Popup Practices to Grow Your Email List at a Rapid Pace

Popups can be great for growing your email list and boosting your overall affiliate income. Here are my best popup practices in 2021.

Building a rock-solid email list with thousands of active readers is a great way to boost your blog’s income. But an email list isn’t built in a day. Especially not an email list that makes a chunky affiliate income.

However, there are a few ways to go about scaling the growth of your email list. One of the best ways to capture your readers’ email addresses is by using popups.

In this blog post, you’ll learn how to:

  1. Design an eye-catching popup CTA
  2. Make your popup mobile friendly (2 versions)
  3. Time your popup correctly
  4. Not piss off your readers with your popup
  5. Only include a single input field

Let’s put on our scuba kit and dive straight into the 5 best popup practices, shall we? That’s the spirit!

1. Design an eye-catching popup CTA

People hate popups. People hate ads. And people hate anything that distract them from achieving what they’re trying to achieve. In this case, they’re trying to learn something from your blog posts.

Hence, they’re NOT in the mood to be bombarded with popups of all sorts. A great workaround to limit distractions is by designing an eye-catching popup that doesn’t disturb the user experience.

You want to draw your readers’ attention to your beautifully designed CTA (Call To Action) button and subscribe to your friggin’ awesome newsletter.

To give you an idea of what an eye-catching popup could look like, I designed a popup myself (I know, I should’ve been a designer, right!?):

What I want you to pay close attention to is the:

  • High contrasts
  • Big and bold headline
  • Short paragraphs
  • List formatting

It literally took me 5 minutes to design the popup above. Sit down and spend at least a few minutes sketching how you’d like your popup to look – and try to ask yourself if you’d sign up for it yourself.

If not, you probably want to redo it.

2. Make your popup mobile friendly (2 versions)

By now, you probably know the importance of making your blog responsive so people using mobile devices can access it too. But did you know that 66% of all site visits come from a mobile device?

Let’s take a moment to figure out just how much of an impact a responsive popup design has for both your blog’s income and your email list growth.

You’re getting 10.000 unique visitors a month. 6.600 of those visitors are mobile users. You’re able to improve your conversion rate by 5% with your new stunning design. That’s 330 more subscribers every month.

What most people do is that they’re creating 1 version of their popup and believe it’ll work for both their desktop and mobile users. But they’d be much better off designing 2 different versions. One for desktop. One for mobile.

3. Time your popup correctly

The trick to creating a highly converting popup is to time it properly. You don’t want to show your popup too early when the visitor doesn’t know anything about your site, and you certainly don’t want to time it too late so the visitor never gets to see the popup.

My popups are showing after 60% of my average time spent on site. I’ve found it to be the most ideal time and I’ve seen the best results doing so.

Another great way to improve the timing of your popups is by not trying to time it at all. Instead, use exit popups. They’re shown whenever the visitor tries to leave your site.

4. Not piss off your readers with your popup

I’ve already covered quite a bit of information but nothing is worth a dime if you’re pissing off your visitors with your popups. Of course, some people will think it’s annoying but your job should be to limit that number of people.

To do so, make sure that you include some sort of visible close button.

But, Jakob, if I allow people to close the popup then my conversion rate will take a hit? Yeah, that’s likely going to happen. But think about it. Those extra subscribers won’t be of high quality and you’re likely to pay extra for your email marketing platform.

Lose, lose situation – if you ask me.

When I stumble upon a website with a popup that I’m not able to close, I usually skip the site altogether. And I certainly don’t think I’m the only one that does so.

Hence, you’re also likely to lose a bunch of visitors to your site because you’re spamming them with a popup that they DON’T want to see.

Give them a chance to close that damn popup, aight?

5. Only include a single input field

This step is pretty self explanatory but I’ve seen tons of popups that have 3-4 input fields. Why? They’re missing out on lots of subscribers.

What you have to realize is that you’re showing people a popup that they didn’t sign up for to see. They’re uninterested. And they don’t have time to read nor write through lots of input fields.

You want to cut out as many distractions as possible and focus solely on making them type in their email and hitting that great ol’ subscribe button.

Key takeaways

That was my take on the best popup practices for 2021. There are a million different things you can do to improve your conversion rate but those were the 5 ways I’ve personally improved my conversion rates.

If you were to remember only one thing from this blog post it would be to sit down and sketch out the design of your popup before you dive head-first into setting up your blog’s popups.

Spend a few minutes figuring out the placement of your headlines, paragraphs, and CTAs. It’ll make a huge difference. Believe me.

What are some of the best popup practices you’ve used to boost the growth of your email list this year?

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