Best Ways To Create A Successful Company Blog

It’s vital that you run your company blog to attract more customers and build brand trust. Having a blog, businesses benefit from different content marketing strategies. Let’s find out how to make a successful blog!

Blogging is extremely popular nowadays, and if businesses learn to use blogs effectively, they can achieve top-notch results.  

There’s no wonder that more than 400 million people view blogs monthly, and a large part of them are business blogs. Companies report higher ROI, increased leads, boosted conversions, and improved brand awareness after they start running a blog.  

However, it’s not that easy to implement really working content marketing strategies in your blog. You need to work hard and experiment to create something engaging. So read this article and grow your business with blogging.

Before we start

Most businesses think blogging is not very important. Like, an extra spending that will not pay off. However, world-famous brands are increasingly relying on a blog to inform site visitors. And here’s why:

  • Blogging is an indicator of expertise: Clients, even those who are ready to buy goods or services, have a lot of questions, which the site manager can “close”. However, not everyone is ready to call. And it is the articles in the blog that remove objections.
  • Increased SEO coverage: Some keywords simply cannot be naturally inserted into the product’s information. Blogger writings are more flexible meaning they may be written in a variety of styles ranging from informal to scientific, making keyword placement easier.
  • Blog is a great place for link building: Internal and external links both contribute to increased traffic. A potential consumer zones out on the resource and receives relevant information that encourages them to buy or order something.
  • It is easier to “get to know” your target audience in a blog: As humans, we tend to trust companies that are either recommended by family or friends or psychologically feel like “their own”. In a blog, a business owner speaks the language of his audience, which makes the brand more transparent and fellow. As a result, the company gets more clicks to sections, calls, purchases and free advertising.
  • Great way to outperform competitors: Especially if they save on blogging.

See? The advantages are obvious. And now let’s proceed with the steps towards truly successful blog.

#1. Configure your blog

Efficient content marketing requires a place to present your creations to the audience. A blog is the right place for that. In order to start, you need a special platform, for example, WordPress. It’s free and easy to use due to plenty of functionalities for effective blog running. 

It’s vital to add appropriate keywords and use a clear URL structure. These measures will help your site rank higher in the search results. 

You can also make your blog page more engaging using a standard article page wireframe. Stand out with a customized blog theme. With a wireframe design, you can add images to encourage readers to take further steps while reading your blog. For example, it’s possible to invite people to read the next post, subscribe, download your app or ebook, or share content on social media. 

#2. Organize blog categories

With so many digital marketing tools that help grow business, blogging is still one of the most efficient. Your business blog should not look messy, so organize content on your website. Consider adding short descriptions to your posts. It’ll help the audience get the idea of the post and get interested to read further.

Name each category to help readers easily find necessary data. There may be different categories to keep the audience engaged. Don’t overwhelm your blog with multiple blocks, and stick to a happy medium. It’s recommended to create no more than seven blog categories. You’d better add some sub-categories in the future. 

You can tag your posts so that people read more following the tags on some topic. Try to use words people search for both in tags and categories’ names. Mind that blog tag is a narrow and specific notion that a category is composed of. Tags will make your content more organized. They may be used across categories and lead your readers to new posts. 

#3. Create engaging content

When running a business blog, you should produce versatile content that would educate and entertain readers. You can experiment with content form and write posts, make video clips, etc. Use a Windows or Mac screen recorder to produce tutorials and how-to clips, and userf-friendly video editor to amaze your audience with cool effectsб transitions and stickers in the video. 

When writing posts, you should always check your grammar, as readers will not trust your brand if you look uneducated. Your blog should also contain some visuals that may be your high-quality photos or stock photos.

You should attract your target audience with interesting topics and creative content to make them loyal to your brand. People will trust you and will easily make purchasing decisions. Focus on what your current blog viewers prefer and create the appropriate content to satisfy their tastes. It’s challenging to get new readers, so value those people who have been with you for a long time. If people like what you create, they will share your posts and videos with others which will increase your clientele. 

#4. Post content regularly

Regular post updates are the key to success. If you don’t have time to fill your company blog, hire content makers who will do that professionally. If you are a small business owner, you can create content when you have time but schedule your posts. Choose how often you can create content and rely mostly on its quality, not post quantity. 

Learn your audience and give them new information when they read it the most. Social media and special analytics sites are great for determining the best time and frequency of updates. Try to provide people with content they need and search for using search terms.

Regular content publishing in your blog keeps your readers engaged and expectant of new information. It will build customer trust and make your audience grow. If there’s no time, you can creatively update old posts, adding fresh data and visuals there.

#5. Use best SEO tactics

Search engine optimization is vital for attracting more traffic to your site. There are many efficient ways to optimize your blog posts and grow your business. You should engage not only readers with your creative content but also search engines with wise measures. 

The first thing to consider are keywords relevant to your audience. Check what words users are more often searching for or use special tools for identifying the best keywords for a specific topic. Preparing keywords will help you better plan your content marketing strategy. You should put keywords at the beginning of your post and make them look natural. 

Another crucial thing for a high website ranking is blog titles. Create a compelling meta title to engage readers. It’s recommended to use powerful words that would evoke some feelings and emotions and call people to action. Don’t forget about adding keywords to the title to boost the click-through rate. 

What to write in a blog post

Well, the majority of business owners are sure that clients who are ready to but something are already experts. But in fact, the buyer visits the website in order to learn more about the “unknown.” And this isn’t a list of services or technological requirements. It could be company news, new product advancements, client success stories, extra service, or simply interesting facts that elicit emotions.

Yes, this is impossible to talk with every visitor to find out the true needs of clients. But to draw up a content plan for a blog, it’s enough to follow some steps:

  • Look at the main queries in the field of goods/services;
  • Communicate with support service (they are aware of frequently asked questions);
  • Post the poll on social media/forums with similar topics.

But what NOT to do when blogging is to cheat and “hype” on hot topics. To prove that the new product will save from all diseases. Or promise “mountains of gold”, where stability and low cost are more important to the buyer.

Publish 1-2 posts per week, write on topics related to your field of activity, analyze what your competitors write about.

Try to write for people and as simple as possible, be sure to answer in the comments and don’t give up blogging after 1-2 months. Try to lead it for half a year, and you will reach a certain result. Clients will come to your site on their own.

Conclusion 

All in all, the blog is vital, and the costs associated with it are not excessive. In 90% of cases, these long-term investments will not be repaid in a matter of weeks. However, if a business owner is patient, the number of readers and traffic will increase in a few months, and, according to statistics, every tenth visitor will become a buyer.

And now you know how to grow your business successfully with a business blog. Create engaging quality content and experiment with its styles and forms. Follow these tips, and your business will thrive.

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