Making an online course is no walk in the park when you have zero idea where to start. Somewhere along the line, you need to pick a course platform that suits your specific needs and man, there is a boatload of ’em to choose from – Kajabi, Teachable, Skillshare, Thinkific, Mighty Networks, the list goes on. But not everything will work for you, your goals, or your budget.
In this blog post, let’s tunnel vision into Kajabi vs Teachable. I did the crappy research process and slapped all the juicy finds here to help you make the best decision. And get your bang for the buck.
Just to make it absolutely clear, this is not a blog post that pays corporate lip-service or spits out braindead reviews.
So, I looked into these features in particular:
- Course Creation
- Customer Support
- Insights & Analytics
- Sales & Marketing Capabilities
Be sure to stick around from start to finish! I know a 2000-word blog post is a slowburner, but better than burning out, burning time, and burning through your wallet, eh?
But first, a decisive note.
While I’m not a course creator myself, I have tons of friends and colleagues who are. I’ve talked to them about course platforms, decision-making, and heard their struggles.
I’ve looked at things from an observer’s, or rather, a consumer’s point of view. Compound that with my own experience as an online business blogger and I’ll tell you that it’s not about the popular choice.
Many found themselves going with the mainstream, failing to think about what really counts. As a result, they lost lump sums of cash, wasted efforts, and had little ROI to show for it. Reviews and ratings are helpful. But in the end, it’s your unique situation that should be considered.
On a budget?
Then don’t force it because others are raving about the product.
New to the scene?
Perhaps it’s better to stick to the essentials first to prevent overwhelm.
Want to switch platforms as an established course creator?
It’d be wise to do market research then.
Choose for yourself and for your brand. It’s diabolically simple, but easy to forget in the process of making things happen.
Now back to the Kajabi vs Teachable showdown.
Meet the Products
|Pricing||Price ranges from 149 to 399 dollars monthly; has a 14-day trial||Price ranges from 39 to 299 dollars per month; has free plan with unlimited courses and students|
|Course Creation||Has multiple options (mini-course, online course, evergreen training); highly customizable; with a learning curve; with automation; little to no coding needed||Has a simple, straightforward system; strong course compliance; easy to use; little to no coding needed|
|Customer Support||Has Hero University, Kajabi Meet-Ups, 24/7 live chats, and a virtual help center||Has Knowledge Base, Teachable Community, award-winning Customer Care team, webinar workshops, help center on weekdays, TeachableU|
|Insights & Analytics||Has analytics but are scattered in various pages||Has in-depth analytics with convenient one-pager and aggregated video stats|
|Sales & Marketing Capabilities||Has all the tools you could possibly need to market and sell courses in one platform; highly customizable; abandoned cart feature||Has basic features to process payments and sell courses; customizable|
Kajabi and Teachable are online course creation platforms. Both aim to bring your course to life. Both have an insane number of features that make it simpler – and I say simpler, not simple because it’s never that easy – to build and sell courses digitally.
Kajabi is the king of all trades — the answer to your problems rolled into one front-to-end platform that loves being extra. Going beyond coursebuilding, Kajabi has features like memberships, email marketing, webinars, even blogs. You can say its unique selling point is upgrading your digital product game, and I mean all aspects of it, in one fell swoop.
Teachable is slightly different. It specializes solely on creating and marketing your product – and doing it extremely well. This baby doesn’t boast the extensive features of Kajabi. Still, its specialized services won the trust of 100,000+ online entrepreneurs and 23+ million learners.
Now, on to the devil in the details:
Teachable is the clear winner when you want to cut costs. They have a free plan that helps you get the feel of things first before deep diving into paid plans.
All three of their paid plans provide additional features like email marketing, basic quizzes, and members-only communities. Price ranges from 39 to 299 dollars per month; pretty good for budget-conscious folks!
And good news for entrepreneurs serious about growing more courses: all the plans (even the free one!) let you build an unlimited number of courses for an unlimited number of students.
Meanwhile, Kajabi’s paid tiers have a cap on your number of courses and members. Price ranges from 149 to 399 dollars monthly so it’s definitely a bit on the expensive side.
To be fair, it is an all-in-one platform and covers more of your business operations with features like rigorous marketing tools and web presence management. This explains the high-end cost.
Kajabi doesn’t have a free plan, but you do get a 14-day trial.
My two cents: Teachable is your safer and cheaper bet. Kajabi’s array of features justify the price, but it may not be suited for first-timers still trying to hit the ground running. Once you build more momentum, you can consider switching to Kajabi or another platform.
Teachable has a straightforward system for course creation. Just fill in the curriculum, make sections, add lectures within these sections, embed the good stuff like text, photo, files, and that’s it! This makes it spectacularly easy to check course structure at a glance.
With Kajabi, you have more options: mini-course, online course, and evergreen training. You might be thinking, okay, I get the rest. But what the fuck is an evergreen training?
Well, Kajabi says, “When you create an evergreen course, your audience will be able to find you and go through your entire product launch 24 hours a day, 365 days a year regardless of where they are in the world or what you’re doing.”
Long story short, it helps you squeeze passive income. Constantly.
The mini-course and online course have specific functions too. Choosing which model to use is all a matter of personal strategy, market preference, and objectives at this point.
As for the course building itself, Kajabi works like Teachable. They have categories with subcategories and in these subcategories you can add several posts with attachments like videos and quizzes.
It’s been said the Kajabi layout looks like that of WordPress. If you’re familiar with the online publishing platform, Kajabi should be easier for you to navigate too. Know that there’s a learning curve that comes with Kajabi, so some familiarity would do you good.
If you don’t want to start from scratch, there’s dozens of customizable templates for the course types too. And if you want to perform actions like sending an email or registering your learner to an event with no sweat, you can do so with Kajabi’s automation option built in for every lecture.
Lastly, both Teachable and Kajabi are useful for non-techie entrepreneurs. You don’t need to code like a pro to get your course up and running.
In short, Kajabi offers versatility and automation, but has a learning curve and can be overwhelming for first-timers. Teachable is strong on course compliance and ease of use, but is limited in terms of design customization and layout.
I would say Teachable is a solid platform for newbies who are fine with simple, professional layouts, while Kajabi is for those who want waaay more flexibility.
Since we’re halfway through this Kajabi vs Teachable faceoff, it’s high-time we look at customer support from both ends, ergo how the platform supports your students and you, the instructor.
Kajabi has phenomenal support with its Hero University (translation: a slew of extensive training), Kajabi Meet-Ups, 24/7 live chats, and a virtual help center.
I’ve said before that there’s a learning curve to using this platform and it seems Kajabi knows it. They’ve compensated with tons of resources to help you on your way.
It’s ended up creating a hustling, bustling community of entrepreneurs and learners too. Even outside of Kajabi, resources on taming the wildly customizable beast are abundant.
Teachable doesn’t hold back, either. They have a Knowledge Base, the Teachable community of course creators, webinar workshops, a help center, and an award-winning Customer Care team providing help through email and live chat on weekdays.
With a dash of extra, the platform also has TeachableU. This is an online training school that offers complementary resources like up-to-date training programs and monthly live workshops with experts. It’s designed specifically for course creators under a paid plan.
Both platforms are pretty capable in this area. But looking at accessibility, Kajabi is superior with 24/7 support free for all course creators. Note that Teachable’s live chat is only available for some paid plans.
Insights & Analytics
This feature is typically bypassed by new course creators but it’s more important than you think. Tracking progress helps you check whether your students are actually trudging along your course. And how often.
If progress stopped, that’s a telltale sign that there might be something wrong or lacking in your course. Analytics help you upgrade your digital product and drive more results for your learners.
Lucky for you, metrics like course completion rates, play rates, and quiz scores are all trackable for both platforms. But Teachable has more in-depth analytics.
Completion rates are trackable at the course, lecture, and student level. In Kajabi, this is only measurable at certain levels. It’s harder to assess what part of the course the learners stopped at with this setup.
Teachable also makes the performance tracking convenient with a one-pager. All the vital data points and insights are viewable at one glance. Aggregated video stats are also presented. To date, both features do not exist in Kajabi.
Hands down, Teachable brings home the bacon on this one.
Sales & Marketing Capabilities
While course building is all about helping people learn stuff, the sales and marketing side of things is not something to forget about. You can’t get learners (and revenue) worth your late nights of researching and talking to a camera without an efficient marketing system in place.
Kajabi vs Teachable knows the drill. Both platforms let you make coupons, bundle courses, and set up checkout pages.
Teachable provides you with the basic features to process your payments and sell your courses. Kajabi has all the tools you could dream of to market and sell your course. All in one platform.
As for checkout pages, both use a one-step process for easy use on the learners’ end.
Kajabi in particular makes it diabolically easy to customize and create checkout pages with high conversion rates. There’s a place for your logo, testimonials, intro video, offer, etc. Even better is its abandoned cart feature! This automatically sends a follow-up email to whoever left the checkout page without securing a buy.
Teachable is customizable too. You can add bullet points, testimonials, and a money back badge to convince people to invest on your course. Sadly, it’s not as versatile as Kajabi. You can’t insert an intro video or even an image. An abandoned cart feature is also nowhere to be found.
Kajabi vs Teachable: Who wins?
Alrighty! Quick recap. We dove deep into a feature-by-feature comparison of Kajabi and Teachable. We looked into pricing, course creation, customer support, insights & analytics, and sales & marketing capabilities.
All in all, Teachable is the more practical choice for first-timers. It won’t get you broke, it’s easier to whip courses up into shape, and analytics are not complete gibberish to the untrained eye.
While the marketing tools are not on par with Kajabi, it’s enough to get you by.
If you’re more experienced in course creating, or you want to make it your main source of income, Kajabi is probably the platform for you thanks to its all-in-one solutions.